Understand the origins and foundational theories of PR.
Guide to developing successful public relations campaigns with updated content.
Bernays' classic guide to engineering public opinion and mass manipulation.
Honest communication and reputation management for the digital age.
Master modern marketing and PR with AI, social media, and newsjacking.
Foundational text on public relations and shaping public opinion.
Exposes media manipulation tactics and the economics of fake news.
Build a comprehensive and measurable PR strategy.
Strategies for social media growth across platforms.
Navigating and recovering from business crises effectively.
Understanding media manipulation and its consequences.
Understanding shareholder activism and corporate influence.
Creating compelling multimedia stories across platforms.
The six principles behind viral products and ideas.
The psychology of influencing public opinion.
Making your brand irresistible to consumers.
Effective and ethical communication in the digital age.
Case studies in public relations management.
Innovation and best practices in modern PR.
Diversity and inclusion in public relations leadership.
Understanding how ideas and products spread like wildfire.
Guide to using social media and new media for marketing and PR.
Master modern PR and marketing in the digital age.
Build trust and reputation with ethical communication.
Navigate and recover from any crisis with confidence.
Understand media manipulation to protect your narrative.
Craft memorable ideas that stick with your audience.
Master the six universal principles of persuasion.
A practical toolkit for the daily practice of PR.
Master the art of writing for public relations.
